Can Your Law Firm Marketing Consultant Get You More Clients?
Most any law firm marketing consultant has a specific lawyer marketing plan.
If that includes a professional web site design, that's very good thinking, but
does he or she know what it takes for it to be successful? A simple brochure
site will not help you.
Do you know what a brochure web site is?
It talks about you, your firm and your attorneys. It might say what your
practice areas are, and it likely has a way to contact you by email or phone. It
might have a fancy design with an expensive logo shining bright. All of those
things should be there, but it's missing the most important parts.
-
No information about
what potential clients are searching for.
-
It lacks downloadable
information that can reduce the workload for you and the staff.
-
Search engines and the people
who use them can't find you.
-
There is between 0 and little
traffic to this brochure site.
-
And, it gets no new leads, no
new clients.
That lawyer marketing plan was doomed from the start.
Why Attorneys Need a Professional
Web Site Design
Because you are a professional "service seller" and millions
search each day for your help, But, they don't start by looking for your firm
unless they already know you. These are examples of actual search terms being
used...
nashville copyright attorney
nevada estate planning attorney
new york bankruptcy lawyer
dallas criminal lawyers
debt settlement lawyer
Notice anything? The location and the type attorney they seek is included in
the search phrase.
In days gone by the web was a global advertising tool and most
attorneys work in their local areas. Google Local Directory changed all
of that. Read about
the benefits of Geo Local to better understand your local markets search
habits, and why you must be found in local website directories like Googles.
Finding the Right Law Firm Marketing Consultant
The right law firm marketing consultant will know CTPM
marketing and will be using it themselves. Henry Harlow at www.law-firm-marketing-coach.com
is one of those.
He knows because we built his website from content Henry
created himself. He had to know and understand the process to do that. Henry
comes from Atticus, so if you know that name, you might already know Henry.
Either you, or someone you hire must know law firm marketing as it applies to
the Internet. Attorney sites have special requirements, but the systems used to
build them, the way search engines find them, and the online marketing
procedures used are the same for all businesses.
They all must have
"targeted traffic" landing correctly on the door step. If you don't,
do not expect new clients from the net.
So, you have choices to make.
|
