Professional Service Business Advertising and Marketing Ideas

Service seller business advertising and marketing ideas differ from those in the retail industry. The website design and marketing methods of the two business types share certain aspects, but the overall goal is much different.

Both want to sell, but the trail to success has forks in the road.

Who are service sellers?

• Real Estate

• Attorneys

• Air Conditioning

• Family Counselors

• Coaches

• Trainers

• the list goes on forever...

A real simple example of difference is the "Buy Now" button you see on many web sites. In retail sites you see this because people are shopping. The service sellers want a different most wanted response. It's to get that all important lead or contact, or to deliver something that causes the visitor to return or contact you later.

You must establish credibility first, where in sales a brand name can almost "click" that buy now button itself. Donald Trump's popularity allows his domain name to be recognizable. In your case and mine, who knows us, and will those people alone sustain our business? Our goal is to create that special most wanted response... Contact Me!

The business advertising and marketing ideas all business types have in common are..

• An optimized for search engines website is absolutely required.

• If you build a web site yourself, you need the right stuff first.

• Pay per Click or PPC advertising like Google Adwords.

• Newsletters... one of your strongest tools!

• Time savers... Easy ways to manage all the marketing task at hand.

www.cannonfiremarketing.com is dedicated to service sellers and their differences.

http://cannonfiremarketing.blogspot.com is a great example of an easy way to market your professional business and it's free from Google.

Do different business advertising and marketing ideas require a certain web builder software?

Not at all but your skill level with web software makes a huge difference in the one you should choose. Most independent professionals should use SiteBuildIt in my opinion. We strongly recommend SBI even if we build the site because of the knowledge you gain as an owner. The integration of all its parts saves time and money.

Planning and coordinating your offline and online marketing strategies are critical, but there is an easy trail to follow there. We ask all prospective clients to read the materials at the following links. We require professional services clients to own and follow #5.

1 - InfoGuru Marketing Manual

2 - The Action Plan Toolkit

3 - Web Site Toolkit

4 - Make Your Site Sell

5 - The Whole Shebang!

Just one more thing...

Take action on these business advertising and marketing ideas now, because service sellers are coming online in record numbers. You beat the competition by doing the right things, First.

The best business advertising and marketing ideas book for service sellers is free. No email, no names, no obligation. Click that link and own it in minutes from now.

Oh yeah, number #4 above was $25, now free... Thanks to Ken Evoy. Here's what Robert Middleton says about it. Robert has been helping Independent Professionals be better marketers of their services since 1984 and on the web since 1996.